Proof of Life
(And Work).
Creative leader with a foundation in advertising and over a decade of experience building ideas across film, print, digital and radio. From celebrity-led campaigns and brand films to outdoor and digital storytelling, my work spans formats and audiences.
Currently leading a content and creative cluster at Radio Mirchi, directing teams across regions and developing branded campaigns and programming that connect with mass audiences.
From concept to execution, I focus on clarity, craft, and scalability — ensuring ideas hold their integrity from pitch room to production floor. My work has earned industry recognition, including wins at the Golden Mikes Awards.